The Advertising Practitioners Council of Nigeria, APCON, says it will sanction Sterling Bank over a controversial Easter ad likening the resurrection of Jesus Christ to Agege Bread.
In celebration of Easter, Sterling Bank had posted an Easter ad on social
media platforms and also sent its customers via email.
The message contained a picture of a golden-brown bread divided into
two with the caption ‘Like Agege Bread, He Rose!”
Agege bread is a popular Nigerian bread known for its soft, stretchy and
The post sparked public criticism from Nigerians who expressed their
Many chided the bank for diminishing the essence of Easter, while some
found the post funny.
Responding to the backlash, Sterling bank pulled down the post,
replacing it with another post in which it apologised to its customers.
But in its reaction on Monday, APCON threatened to take necessary
action to ensure that the bank is sanctioned for the exposure of such
offensive advertisement according to law.
The council also described the advertisement as distasteful, adding that it
was neither submitted nor approved for exposure by the Advertising
Standards Panel, the statutory body charged with the responsibility of
ensuring that advertisements conform with prevailing laws.
The council added that it will ensure that no religious belief or faith is
ridiculed or any blasphemous advertisement is exposed in any guise.