The Minister of Information and Culture Lai Mohammed has challenged public relations practitioners to build trust and credibility in disseminating information, especially in this era of digital communications.
He gave the charge at the 15th International Public Relations Congress which opened in Lagos, organized by Business Education Examination Council, BEEC, with the theme, ‘Maximising the Power of Public Relations and Digital Communications for Organisational success.
Mohammed who was represented by the Executive Secretary, Nigeria Press Council Francis Nwosu said public relations are about building trust and credibility.
He noted that public relations practice was also about sending the right message to the right place and the right people leveraging on digital communications to achieve success.
President, BEEC, Mike Okereke, in his welcome address said maximising the power of digital communications for organisational success was major driver of national growth which promotes confidence.
Also, President, Nigeria Institute of Public Relations, Mukthar Sirajo, while declaring the congress open, noted that the theme was relevant to practitioners in managing the public and understanding their strategic functions. He, however, admonished participants to maximise deliberations at the congress and utilise it to rebrand their operations.
